Wagrowiec is located in north-eastern Wielkopolska, 55 km north of Poznan and 40 km from Gniezno, 70 km from Bydgoszcz and 60 km from Pila, halfway between Warsaw and Berlin. It is the seat of Wagrowiec District. It is situated in the south of Paluki - a historic and ethnographic region with scientifically confirmed features of the oldest area of Polish settlement. Wagrowiec lies on the Cistercian Route formed in 1990 by the decision of the Council of Europe and on the Piast Route.

Wagrowiec occupies the area of 17.9 square kilometres, including 13.8% of green areas and 8.3% of rivers and lakes.